When you roll up to a conference hall, you expect to see lots of paper signs promoting the event. You may have even seen posters encouraging attendees to post selfies with the event’s hashtag. If you have an online presence, you might also have seen social posts welcoming attendees to the event. While these tried-and-true methods of promoting events are certainly effective, there are other ways to promote your event that may cost less and be just as effective.
Conferences are one of the most effective ways to market your business. They provide an opportunity to gain new customers, maintain existing clients, and spread the word about your company. However, like any business, conferences can be difficult to get off the ground. Make sure that your conference receives the attention it deserves by following these low-cost ways to advertise your conference online:
Events Promotion on Facebook.
According to Facebook, its users browse an average of 13 pages per person per day. With Facebook’s impressive reach, these numbers are definitely worth considering when advertising your company’s event online. With its event promotion tools, you can post event announcements, photos, videos, and links directly to your business’s Facebook page. There’s no word yet on how much Facebook ads cost, but according to a 2017 Social Media Marketing Industry Report, the average Facebook ad cost in the United States is $4.16 per click.
Events Promotion on LinkedIn.
Whether you’re looking for an inexpensive way to advertise your event online or hoping to put the word out about a conference you’re organizing, LinkedIn.com and LinkedIn Groups can be great places to start. LinkedIn is a great place to advertise your conference if your target market is within the technology sector. The platform appeals to professionals or those in related fields and can also be used to attract educators, students, start-ups, or anyone interested in technology.
Make Events Promotion on Instagram.
In the events industry, event promotion is very important. If you market your event well, you can gain a lot of benefits. There’s one good way to promote your event online:
- Instagram marketing.
- Consider using the image-sharing network Instagram to promote your conference.
- Consider using the image-sharing network Instagram to promote your conference.
Millions of people use Instagram every month, so it’s a good place to reach a large audience.
Share Events on Snapchat.
Your conference is coming up, and you want to share the dates with attendees far and wide. How do you do this without breaking the bank? Use your events page for advertising online as well as offline. Use Snapchat. Share events on Snapchat. Snapchat is a messaging app with 100 million users, so many of them will have Snapcodes, which Snapchat can then scan to bring the users into the event’s Snapchat story.
Make content to promote the event.
Create blog posts about the event and post them on your blog. Include details about deadlines for registration, instructions on how to access the conference, etc. When planning it, you want the event to be a success. As a conference organizer, you want to be sure attendees have everything they need to know about the conference, and one of the best ways to do that is by posting content online.
Create an email campaign.
Create an email campaign using your email marketing automation tool. Send this email to your email subscribers, customers, etc. Email campaigns are one of the most cost-effective ways to advertise your conference and its sessions. Not only do they provide a targeted way to reach attendees, keeping them in the loop year-round, but you also reach non-attending parties, such as past speakers, who may not otherwise engage with your conference, and your attendees who may not realize some of your sessions are still open for registration.
Use Google hangouts.
Whether you’re planning a simple business gathering or a large conference, chances are you’ll want to share the event’s information online. Whether you’re hosting an online conference or workshop or you want to promote a webinar, Google hangouts can help you reach a larger audience and lend your event a more dynamic feel. Plus, Google hangouts are easy to host, and unlike other video services like Skype, they don’t require you to install any software.
Thousands of conferences are held every year, and while the actual numbers aren’t known, there are plenty of studies out there that point to the fact that people spend billions of dollars each year on conferences and events. And, of course, attendees spend quite a bit on travel and lodging when attending these events. Given this fact, there are tons of ways conference organizers can make money from these events, and one of the easiest ways is through online advertising.