In the digital age, the ability to get press is essential for any company or product. Press releases are still valuable, but it is increasingly difficult to get the word out about your product without the right tools. Websites are not often enough and companies are leaving behind print releases, so it is time to consider your press kit. A […]
How to Create a Press Kit for Your Business
Should You Start a Small Business with Others or Alone?
Starting a business is a time-honored tradition we’ve all heard of at least once. But why? Because it offers many benefits, and if you ever start your own business, you will soon understand why. Businesses are created for a reason. We all have different talents and abilities. There are people who are good at playing an instrument, people who are […]
Is The Hybrid Working Model Here to Stay?
The term “hybrid” refers to a system that combines two or more components to form a whole that’s more efficient than each of its parts. In the context of a project, a hybrid approach means a methodology that combines software engineering, design and human factors to create a better product. In order to understand the hybrid working model, we have […]
The Ways Transport Impacts on Businesses
It is true that transport impacts on businesses less than it used to. This is because of computer technology. Workers can now, in many cases, work from home and so do not need to commute to work. This means that workers can start work straight away instead of potentially being delayed on public transport. For those businesses involved in transport, […]
Businesses That Can Be Run from Anywhere
The transfer of many businesses to online during the pandemic has meant that we have learned just which businesses can operate either solely or partly on the internet. For those that can, there is a global market open to them. So, this article will consider just which businesses the internet is suitable for. Home Crafts You may have heard this […]
Empowering Employees into Brand Ambassadorship
Happy clients often turn out to be our best brand ambassadors. When someone loves our products, they are more likely to stick around and be loyal to our company. But we tend to forget who comes after the customers, the employees. Of course, we care about what our workforce says about our brands. We can look at the benefits of […]
A Close Look at Business to Business Marketing Demands
We are very familiar with the business-to-consumer (B2C) model, where companies sell directly to end consumers. Then there is the business-to-business (B2B) concept where different entities are involved. However, excellent communication remains pivotal in both! Failure to have a business phone system might be detrimental regardless of which concept your business operates as. In the B2C scheme, enterprises offer their […]
Core Competencies Needed In the HR Profession
I have been interviewing new hires for the last seven years. During my early days in the human resource (HR) profession, all I was doing was assess a candidate against a list of skills and personal attributes. I believe that I was lucky to get the concept right early, and this saw me change jobs and climb up the career […]
How Can We Build Customer Loyalty?
Customer loyalty is paramount, irrespective of how big our businesses are. And from experience, I have learned that retaining customers is multiple times cheaper than trying to win new ones. But as we may have experienced, getting customers is one thing. It is entirely a whole different game to win their loyalty. Knowing that repeat business (and who doesn’t desire […]
3 Ways the Automotive Industry Has Helped Businesses
The automotive industry has been booming in recent years, as the technology and engineering, knowledge and understanding grows more and more advanced. It has grown so much so, that many businesses are seeking out digital marketing dealerships being the main focus of their work. This is to meet the growing demand for cars and vehicles and finding the right one […]