It’s no secret that online reviews are important to businesses. A recent study by BrightLocal found that 88% of consumers trust online reviews as much as personal recommendations. What’s more, a staggering 84% of people say they would not use a business if it had negative online reviews.
That’s why it’s so important for businesses to make sure their online reputation is in good shape. An online reputation service can help businesses track and manage their online presence, so customers only see positive information about them.
Here are 5 online tips to help businesses engage and impress their customers:
Make sure your website is up-to-date and looking its best
Your website is often the first impression potential customers will have of your business, so it’s important to make sure it’s looking its best. Regularly update your content, images, and design to ensure your website is fresh and engaging.
Why go to the effort of having your website found more easily to not have anything on it worthy of looking at? We also want to give returning customers a reason to come back to our website to see what we continue to offer by way of products or services.
The above approach is how we build a loyal customer base from which to grow our online-based or online-reliant business. Online engagement is the name of the game and a well-designed website can make all the difference when it comes to appealing to lots of different people who may become our customers.
Traffic to a website is increased by having more returning customers to it. This is in addition to the new ones we gain through effective digital marketing strategies such as SEO (Search Engine Optimization) that increase our website position in search lists.
While everyone wants an influx of multiple customers on their website, a lot of visitors accessing the site at once can lead the website to crash. This isn’t a desirable scenario for any eCommerce business, and thus, resources like Virtual Waiting Room should be used. One such tool can ensure that the website is not overloaded and visitors are served in an orderly manner.
Use social media to interact with customers
Social media is a great way to connect with potential and current customers. Use it to answer questions, give updates on new products or services, and show off your brand personality.
Always ensure that you are positively responding to customers by being as helpful as possible. When you are unable to help, be honest about it. Then look to see how you could help in the future by developing a new product or offering an additional service.
Encourage online reviews
Online reviews are powerful tools that can help build trust and credibility with potential customers. Make it easy for customers to leave reviews by linking to your profile on popular review sites like Google, Yelp, and TripAdvisor.
Sure, good reviews are golden, but bad ones? Not so much. Take charge of your online reputation where you can. Use Review Generation strategies – it’s not just about keeping your current customers happy; it also builds loyalty. Happy customers are more likely to come back, and those positive reviews can be like magnets for new customers. People trust businesses with good ratings.
Monitor your online reputation
Stay on top of what people are saying about your business online, likely with the help of a brand reputation manager. An expert in this field will help you quickly identify and respond to any negative reviews or comments.
You can also ask them to remove any ridiculously negative comments written or posted about your company or you if you are the business owner. They can also assist with mugshot removal and similar services, in order to protect your online presence. All these combined can help your business maintain its rankings on the search engine.
Engage with customers online
Make sure you’re regularly interacting with customers online. This could be through social media, online forums, or even just via email. Showing that you care about your customers’ experiences will go a long way in creating loyalty and repeat business.
By following these tips, you can help ensure that your online reputation is in good shape and that customers have a positive impression of your business. Online reputation services can give you the peace of mind of knowing that your online presence is being managed and monitored, so you can focus on running your business.