It’s no secret that online reviews are important to businesses. A recent study by BrightLocal found that 88% of consumers trust online reviews as much as personal recommendations. What’s more, a staggering 84% of people say they would not use a business if it had negative online reviews.

That’s why it’s so important for businesses to make sure their online reputation is in good shape. An online reputation service can help businesses track and manage their online presence, so customers only see positive information about them.

Here are 5 online tips to help businesses engage and impress their customers:


Make sure your website is up-to-date and looking its best

Your website is often the first impression potential customers will have of your business, so it’s important to make sure it’s looking its best. Regularly update your content, images, and design to ensure your website is fresh and engaging.

Why go to the effort of having your website found more easily to not have anything on it worthy of looking at? We also want to give returning customers a reason to come back to our website to see what we continue to offer by way of products or services.

The above approach is how we build a loyal customer base from which to grow our online-based or online-reliant business. Online engagement is the name of the game and a well-designed website can make all the difference when it comes to appealing to lots of different people who may become our customers. Traffic to a website is increased by having more returning customers to it. This is on top of the new ones we gain through effective digital marketing strategies such as SEO (Search Engine Optimization) that increase our website position in search lists.


Use social media to interact with customers

Social media is a great way to connect with potential and current customers. Use it to answer questions, give updates on new products or services, and show off your brand personality.

Always ensure that you are positively responding to customers by being as helpful as possible. When you are unable to help, be honest about it. Then look to see how you could help in the future by developing a new product or offering an additional service.


Encourage online reviews

Online reviews are powerful tools that can help build trust and credibility with potential customers. Make it easy for customers to leave reviews by linking to your profile on popular review sites like Google, Yelp, and TripAdvisor.

You will value good reviews but dread bad ones. You should have a means of controlling what is posted about you, where possible.


Monitor your online reputation

Stay on top of what people are saying about your business online with an online reputation management service. This will help you quickly identify and respond to any negative reviews or comments.

You should know how to remove as soon as possible any negativity that is written or posted about your company, or you personally, if you are the business owner. This may not always be possible, but where it is, you cannot afford not to know how.


Engage with customers online

Make sure you’re regularly interacting with customers online. This could be through social media, online forums, or even just via email. Showing that you care about your customers’ experiences will go a long way in creating loyalty and repeat business.


By following these tips, you can help ensure that your online reputation is in good shape and that customers have a positive impression of your business. Online reputation services can give you the peace of mind of knowing that your online presence is being managed and monitored, so you can focus on running your business.

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