Trade shows have grown into an industry so massive that businesses have started to put their spin on the event. For example, many companies now promote the event using their own branded swag (also called swag bag or swag) that you can pick up at the event. While this is a great way to extend your brand to the event, there is a downside to it – you may not know what to expect when you get to the show.
Some people think giving away freebies at trade shows is a waste of time and energy. They think that the show is a place to do business and (to quote them) the last thing they want is to have their business associated with freebies. As for me, I’ve always felt that handing out freebies is a great way to get your business out there and to get your name out on the streets. At the end of the day, you are not just handing out freebies; you are also putting your business name in front of new people who may want to do business with you.
Moreover, you don’t need to spend fortunes on these freebies. Items like customized pens, bags, fridge magnets, and similar stuff make way for very affordable freebies. To make it even more budget-friendly, instead of going for custom-made products, firms can buy generic items and paste cool stickers with their unique brand design, to make them stand out. I genuinely feel that the benefits of handing out freebies at the trade show far outweigh the benefits of skipping out on the freebies altogether.
The Benefits of Handing Out Freebies at Trade Shows
- It Increases Traffic to Your Stand
Many factors affect how busy a trade show will be – how many attendees, exhibitors, and people decide to visit the exhibitor’s booths. But one factor that is often overlooked is the amount of traffic that the trade show gets from the attendees themselves. There are many ways to get your attendees to increase traffic to your booth- whether it’s handing out freebies to attendees, handing out badges to attendees, or using corporate logins to get your attendees to visit your booth more often.
Trade shows and exhibitions can be a great way to increase your reach with customers by showcasing your products. As trade shows are becoming more and more popular in the business world, there has been an increase in the number of companies that only offer free samples at their booths. This is beneficial to both the companies involved and the visitors of the exhibition.
- It helps improve your brand’s image
If you might have noticed, an eye-catching exhibition can definitely draw the attention of many customers. When you add in the freebies option, it could increase even more. However, if you’re planning on giving out freebies at a trade show this year, you need to be aware of their impact on your company’s image. When you give out freebies, they’ll inevitably be used by everyone in attendance. This can translate into a lot of potential negative perceptions of your company and lost sales and wasted marketing resources. While you can’t control how customers or trade show attendees use the freebies you give out, how you handle them will ultimately determine whether or not the benefits outweigh the costs.
Freebies are a great way to get people to check out your brand. But, do they work? And if so, how? Guests who receive a freebie are more likely to try your product than those that don’t. For instance, a pair of socks may not make your brand more popular, but it could certainly improve your image.
If you want to stand out and be unique in your ideas, you can even give cool custom merchandise in the tradeshow to grab the attention of potential customers. You can achieve that by exploring options like a magic ball, which could be considered a relatively new branding concept. On a website such as https://www.magiclogoball.com/, you can find more information about magic logo balls; it’s a ball printed with your company’s logo and contains 20 special messages or slogans that could provide answers to any questions related to personal or professional life. This can be a playful and quirky method to attract customers. Additionally, you can explore other branding products like bags, mugs, bottles, notebooks, etc., which are considered eco-friendly to bring awareness to your business ideology and make people see your brand in a different light.
- It helps increase visibility and at a low price
Distributing freebies at a trade show is an effective strategy to increase visibility among your target market. By providing attendees with items such as caps or T-shirts featuring embroidered patches of your company’s logo, you can create a walking advertisement whenever they wear these items. This form of promotional branding offers significant benefits, and many companies are capitalizing on these opportunities by incorporating freebie events into their marketing efforts. By offering these items to everyone in the industry, you can maximize your promotional reach and generate interest in your products or services.
Trade shows are an effective way to increase your company’s visibility, but they can cost you a lot of money. If you’re aiming to make a profit on your stand space, you need to think creatively. Handing out promotional items such as branded pens at shows will increase your company’s visibility and make you look more professional, and give you a competitive edge.
In the world of sales, it’s a well-known fact that most sales are made in the initial stages of an interaction. That’s why most companies spend a lot of time and money at trade shows-to get in front of as many people as possible and stay in front of them for as long as possible. But, when it comes to using that time the right way, many companies are doing it wrong-by handing out freebies to those who ask for them.