In the digital age, the ability to get press is essential for any company or product. Press releases are still valuable, but it is increasingly difficult to get the word out about your product without the right tools. Websites are not often enough and companies are leaving behind print releases, so it is time to consider your press kit.
A press kit is a package that is provided to a journalist or media outlet to present to that person or organization. A press kit typically contains a press release, images/photographs, bios for the company and its staff, and other information which will be used by a journalist to write an article about a company or product. This press kit is essentially a collection of materials sent to the media when a person or company wants to announce something. It is a collection of information about the person, the product, the company, and/or the events. Samples of everything that will be sent to the media are included in the press kit. It is important to note that the content of the press kit does not necessarily need to be factual.
The purpose of a press kit is to provide the media with the information they need to write an article about you. As mentioned before, it includes information about your product or brand, or sometimes even your company. However, it’s rare that a press kit is ready to go when the media contacts you. Many companies need a few weeks, at least, to prepare their press materials. Some may take several months.
- For marketers, the importance of a well-designed press kit is crucial. The press kit contents are like a resume for any marketing campaign. A good press kit leaves a lasting impression, and the recipients will remember the details. If you’re new to press kits, you can get a predesigned media kit template. That will make the process of making a press kit easier, and you will be able to make sure that your press kit is perfect. There are lots of places where you can get a press kit template, so you won’t have a hard time getting one.
The contents of a press kit are also like a secret handshake; they will allow you to be identified as a credible source, and the recipients will know that the contents of the kit are genuine and authentic. As a result, they will be comfortable working with you and assist you in your promotion and marketing efforts.
- For any press kit you are likely to create, it’s useful to have the page look the same across the board. It’s common practice to use the same color scheme across all your designs, which is fine if you are using the same brand. But you can also make the look of your press kit consistent simply by using the same font family through your designs.
- Making a press kit means assembling a few things: a press release, a press photo, a brief bio, and a press contact list. Along with these basic tools, you’ll want to add a few more items, such as a logo or a “launch badge” you can use to announce the launch of your product on social media. Designing a press kit is a good way to start creating a press release, but it can get complicated. You can spend hours fine-tuning your template, but there’s no need to get bogged down. With a little creativity and know-how, you can get a great looking press kit up and running in minutes.
- The press kit should include the same essential information that a reporter usually includes in an email when submitting a story to a news outlet: the title of the article, the date the story was published, the bylines for the author and photographer, and a link to the story on the journalist’s website. The press kit also should include at least two images: one in color and one in black and white.
- Making your company’s media assets available to the press is a great way to attract interest in your business and your products. It gives consumers and journalists alike a better understanding of who you are and what makes you unique. The media and the public alike can then use this information to better inform and educate themselves and others about your company, products, and services.